{"id":13025,"date":"2019-10-22T10:07:50","date_gmt":"2019-10-22T10:07:50","guid":{"rendered":"https:\/\/trifocusfitnessacademy.co.za\/?p=13025"},"modified":"2025-02-21T11:49:00","modified_gmt":"2025-02-21T09:49:00","slug":"branding-yourself-as-a-fitness-professional","status":"publish","type":"post","link":"https:\/\/trifocusfitnessacademy.co.za\/personal-fitness-training-blog\/branding-yourself-as-a-fitness-professional\/","title":{"rendered":"Branding Yourself as a Fitness Professional"},"content":{"rendered":"

The first step is to decide what you want the business to achieve.\u00a0 Ask yourself what services you intend providing?<\/p>\n

Will you be offering nutritional<\/a> and personal training? Will you be including supplements?\u00a0 Are you providing for a sector of the population or fitness in general? Who is the target audience and how far are you willing to travel?<\/p>\n

A certain amount of market research is required.\u00a0 What already exists in this field? How can I compliment these existing companies? \u00a0What sets me apart? And what are the competitor\u2019s rates?<\/p>\n

This process is important to seal before you consider any marketing.\u00a0 Have you considered premises or employing other trainers to work for you?\u00a0 These costs need to be checked and rechecked before you can allocate a budget to fitness branding.<\/p>\n

Then there are the values you wish to portray to clients throughout your marketing efforts.<\/p>\n

Give your business a personality and decide whether you intend to have a professional, conventional and clinical approach; or a friendly, fresh and playful persona.<\/p>\n

Consider how your clients will see your business and how this will make them feel about you as a fitness professional.<\/p>\n

What\u2019s in a Name for branding purposes?<\/strong><\/h2>\n

You should now have a picture of your business in your mind, so go ahead and give it a name.<\/p>\n

List your options and conduct a survey amongst friends and family. Check online forums for ideas on names that resonate with both your fitness brand and the industry.<\/p>\n

Carry this thinking through to the logo but get the assistance of a professional if you are not sure.<\/p>\n

Now, how can you make the greatest impact?<\/p>\n

Become Recognizable brand in the Industry<\/strong><\/h2>\n

Major companies have statements and logos that are recognizable without seeing their name.<\/p>\n

You need to strive to be memorable and flesh about what you intend the company to do.<\/p>\n

A striking logo or dazzling phrase will ring the bell.<\/p>\n