{"id":2855,"date":"2017-08-07T00:00:00","date_gmt":"2017-08-07T00:00:00","guid":{"rendered":"https:\/\/trifocusfitnessacademy.co.za\/social-media-marketing-personal-trainers\/"},"modified":"2022-10-21T15:38:52","modified_gmt":"2022-10-21T13:38:52","slug":"social-media-marketing-personal-trainers","status":"publish","type":"post","link":"https:\/\/trifocusfitnessacademy.co.za\/personal-fitness-training-blog\/social-media-marketing-personal-trainers\/","title":{"rendered":"How You Should Conduct Yourself on Social Media if you Want to Succeed"},"content":{"rendered":"

Personal trainers <\/a>can be seen as business owners and brands on their own. And being a personal trainer <\/a>means you need to have a variety of important business skills like time management, administrative prowess and marketing know-how. One of the most effective ways to market yourself and reach your relevant target audience is through social media.<\/p>\n

Social Media and Digital Marketing<\/h2>\n

These two channels have quickly become two of the most important and effective marketing media for brands, companies and organisations – both big and small.<\/p>\n

Being present on various social media platforms can affect your business in a very positive way. However,\u00a0 a lot of strategy, planning and great execution needs to go into marketing yourself or your business properly on these channels.<\/p>\n

Personal Trainers Should Use All Social\u00a0 Media Platforms to Reach their Target Audience<\/h2>\n

They should also do this to\u00a0grow their customer base and clientele. In addition to a goal-specific marketing strategy and execution, online word of mouth marketing on social media is imperative. However, this can only be achieved through professionalism and a positive online persona.<\/p>\n

How you conduct yourself on social media is extremely important. Just as social media can be a great marketing tool, it can also be a very harsh space if you do not conduct yourself in the right manner. Here are a few things to consider if you want to succeed with social media marketing.<\/p>\n

1.\u00a0Be nice<\/h3>\n

It is as simple as that. No one wants to deal with someone who is mean or negative. Always be friendly when interacting with others on social media. You never know whether that person will become a client.<\/p>\n

2.\u00a0Be professional<\/h3>\n

Millions of people have access to,\u00a0and use, social media every single day. One unprofessional act or word could reach more people than you would like, affecting your business negatively in the long run.<\/p>\n

3.\u00a0Be active and post often<\/h3>\n

It is no use having access to these social media channels but not using these platforms to their full potential. Be active, every day. Market your business directly and indirectly. Interact with your current and future clients and stay on trend. People will get to know you soon enough and before you know it, your client base has doubled. Use the tools you have access to get the best results for your business and brand.<\/p>\n

4.\u00a0Be positive and educational<\/h3>\n

People will always come back to your business profile if you offer them something. Advice on nutrition and training, education around supplementation and challenges around weight loss… Think out of the box and expand your horizons. Share your personal experiences and motivate your followers and clientele.<\/p>\n

Rules for Effectively Following up on Social Media<\/h2>\n

Let\u2019s face it: our lives are HECTIC today. This means that we\u2019d be forgiven if something slips and we forget it. However, in marketing your business on social media, you can\u2019t afford to let this happen. For your organisation, the leads that you get are your bread and butter.<\/p>\n

Unfortunately, some people who\u2019ve expressed interest in what you have to offer won\u2019t necessarily get back to you as quickly as you\u2019d like. Therefore, it\u2019s necessary to follow up with them \u2013 in an e-mail or via your social media channel’s direct message function – just to touch base with them and gently remind them about their interest in you. Here are some ideas about how you can effectively follow up with a prospect.<\/p>\n

Rule 1: Be Overly Polite and Humble<\/h3>\n

That seems obvious enough. However, unfortunately, a lot of people take it personally if they don\u2019t hear back from someone right away. Resist the urge to get upset or mad. Never take your feelings out in an e-mail, saying something like, \u201cYou haven\u2019t responded yet,\u201d or \u201cYou ignored my first email\u201d. Just maintain an extremely polite tone throughout the entire email thread. Showing that you\u2019re friendly and that you understand how busy your contact is, is a good way to keep him or her interested (and not mad).<\/p>\n

Rule 2: Persistent Doesn\u2019t Mean Every Day<\/h3>\n

Sending a follow-up e-mail every day doesn\u2019t show you have gumption or passion. It shows you don\u2019t respect a person\u2019s time. The general rule of thumb is to give at least a week before following up. Any sooner and it might come off as pushy. Let too much time pass and you risk the other person not having any clue who you are.<\/p>\n

Rule 3: Ask if You Should Stop Reaching Out<\/h3>\n

If you\u2019ve followed up a few times and still haven\u2019t heard back, it\u2019s worth asking if you should stop following up. After all, you don\u2019t want to waste your time.<\/p>\n

Rule 4: Stand Out in a Good Way<\/h3>\n

If done well, a little creativity in your follow-up can go a long way.<\/p>\n

Rule 5: Change it Up<\/h3>\n

If you\u2019re not connecting with someone, try changing it up. In other words, don\u2019t send the exact same e-mail at the same time of day on the same day of week. Getting people to respond can sometimes just come down to catching them at the right time. If you always follow up in the morning, maybe try later in the day.<\/p>\n