{"id":3066,"date":"2018-05-16T00:00:00","date_gmt":"2018-05-16T00:00:00","guid":{"rendered":"https:\/\/trifocusfitnessacademy.co.za\/how-to-start-a-fitness-business\/"},"modified":"2022-10-19T16:09:56","modified_gmt":"2022-10-19T14:09:56","slug":"how-to-start-a-fitness-business","status":"publish","type":"post","link":"https:\/\/trifocusfitnessacademy.co.za\/personal-fitness-training-blog\/how-to-start-a-fitness-business\/","title":{"rendered":"How To Start a Fitness Business"},"content":{"rendered":"<p>Obesity is a problem in today\u2019s society because fast food is incredibly cheap and you can find it almost anywhere. More and more people are also realising the importance of a regular fitness or exercise routine. However, most people don\u2019t even know where to start when it comes to planning a fitness regime and they have no idea how to achieve their goals. This is where your fitness business will come in: you will help these people plan and stick to their exercise regimes while making a profit at the same time.<\/p>\n<p>If you know quite a bit about exercise programs and ways to help people achieve their goals, maybe you are already a personal trainer at a gym, you can become an <a href=\"https:\/\/trifocusfitnessacademy.co.za\/courses\/entrepreneurship-course\/\">entrepreneur <\/a>and start your own fitness business.<br \/>\nBelow are the steps which you can follow to get you started.<\/p>\n<p><iframe loading=\"lazy\" title=\"Entrepreneurship Course\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/QkO0AR6jC_g?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/trifocusfitnessacademy.co.za\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>Advice to start a fitness business<\/h2>\n<h2>Determine what type of fitness business you want to start<\/h2>\n<p>You need to decide if you want to become a personal trainer, a Yoga instructor, a gym instructor or\u00a0a Pilates instructor &#8211; there are many other options available.\u00a0Besides getting a world-class fitness education, you&#8217;ll also need to become a master motivator\u00a0so that you can help your clients achieve their fitness goals.<\/p>\n<h3><strong>Get all the necessary licenses to open a fitness business<\/strong><\/h3>\n<p>You will also have to register your company with the Companies and Intellectual Property Commission (CIPC).<\/p>\n<h3><strong>Lease or buy a space for your fitness business<\/strong><\/h3>\n<p>Firstly, you need to ensure that the space is large enough to house everything you may need as well as a class of people, unless you will be doing\u00a0one-on-one training. You could even run the business from your home if it is big enough. Other options include training clients at their homes or training people at a gym. Be warned that you&#8217;ll have to pay rent\u00a0to the\u00a0gym if you decide to go with the second option.<\/p>\n<h3><strong>Purchase fitness equipment<\/strong><\/h3>\n<p>You can choose between new equipment or used equipment, that\u2019s in good condition of course. Used equipment will save you money though.<\/p>\n<p><iframe loading=\"lazy\" title=\"Tips for Running a Personal Training Business\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/CkR7W4KyOCo?start=2&#038;feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/trifocusfitnessacademy.co.za\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>Promote your fitness business<\/h2>\n<p>Nothing can make a business fail faster than poor marketing. You need to promote your business in as many ways you can. Marketing can be very expensive so you need to bear the costs in mind. Social Media is a great way to promote your business for free.<\/p>\n<p>Social media can be extremely confusing as there are so many platforms and loads of different types of content that you could post. The good news is that as a personal trainer, there are certain platforms that you should be sticking to that will bring you the types of clients you want. But \u2013 before you do this \u2013 you need to make sure that you\u2019re very clear about what you\u2019re offering so that you can define your marketing message correctly.<\/p>\n<h3><strong>Explain your service offering<\/strong><\/h3>\n<p>As a <a href=\"https:\/\/trifocusfitnessacademy.co.za\/courses\/personal-training-certificate\/\">personal trainer<\/a>, you need to be very clear about what you could potentially be offering your clients so that you can structure your marketing message in accordance with what you\u2019re offering.<\/p>\n<p>\u201cFor example,\u201d says Lisa Schneider: Managing Director at Trifocus Fitness Academy, \u201cyou could decide to do \u2013 in addition to your personal training qualification \u2013 a <a href=\"https:\/\/trifocusfitnessacademy.co.za\/courses\/specialised-nutrition\/\">nutrition certificate <\/a>so that you can advise your clients on the best diet they must follow so they can achieve their goals. Alternatively, you could look into getting trained in alternative training routines \u2013 such as <a href=\"https:\/\/trifocusfitnessacademy.co.za\/courses\/kettlebells-online-course\/\">kettlebells <\/a>\u2013 which will add an extra dimension to your clients\u2019 training.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"Trifocus Fitness Academy - Social Media Marketing for Fitness\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/jdWtKnDKs5U?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/trifocusfitnessacademy.co.za\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><strong>Choose your platform well<\/strong><\/h3>\n<p>When choosing the social media platform that you want to have a presence on, think about the decision-making process that your clients will go through when choosing a personal trainer. What will they want to see? What will make them choose you?<\/p>\n<p>An idea is to make a short video clip of you demonstrating an exercise, and talking through it, which you can post on social media. This will give people a glimpse into your training methods. Platforms such as Facebook and Instagram are great for displaying pictures and videos. It\u2019s been shown that people on these platforms are more likely to make purchasing decisions about personal training services than any other social media platform.<\/p>\n<h3><strong>Be consistent<\/strong><\/h3>\n<p>Set up a posting schedule for your social media platforms and stick to it. Being present regularly on social media will help people to recognise you and will prompt them to phone you for a quotation.<br \/>\nSocial media marketing is a very affordable platform for marketing your business; the only spend you need to make is your time. But make sure that you get your social media presence right. If you don\u2019t, there could be very negative consequences!<\/p>\n<h2><a href=\"https:\/\/trifocusfitnessacademy.co.za\/contact-us\/\">Contact Trifocus Fitness Academy<\/a><\/h2>\n<p>Trifocus Fitness Academy will guide you in the right direction so that you can start your own fitness business. Plus up your CPD points with our <a href=\"https:\/\/trifocusfitnessacademy.co.za\/courses\/fundamentals-of-a-fitness-business-course\/\">Fundamentals of a Fitness Business course<\/a> or for something more comprehensive &#8211; the\u00a0<a href=\"https:\/\/trifocusfitnessacademy.co.za\/courses\/entrepreneurship-course\/\">Entrepreneurship Course .<\/a><\/p>\n<p><a href=\"https:\/\/trifocusfitnessacademy.co.za\/courses\/entrepreneurship-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7694\" src=\"https:\/\/trifocusfitnessacademy.co.za\/wp-content\/uploads\/2018\/07\/Footer-300x70.jpg\" alt=\"Trifocus Fitness Academy Registration\" width=\"840\" height=\"196\" \/><\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"How to calculate a fair profit margin for your business\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/uTrN5SJda-c?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/trifocusfitnessacademy.co.za\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Obesity is a problem in today\u2019s society because fast food is incredibly cheap and you can find it almost anywhere. More and more people are also realising the importance of a regular fitness or exercise routine. However, most people don\u2019t even know where to start when it comes to planning a fitness regime and they&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[2116],"tags":[224,1732,37,28,1149,1194,227,1094,882,61,1037,17,1733,822,217,45],"acf":[],"_links":{"self":[{"href":"https:\/\/trifocusfitnessacademy.co.za\/wp-json\/wp\/v2\/posts\/3066"}],"collection":[{"href":"https:\/\/trifocusfitnessacademy.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trifocusfitnessacademy.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trifocusfitnessacademy.co.za\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/trifocusfitnessacademy.co.za\/wp-json\/wp\/v2\/comments?post=3066"}],"version-history":[{"count":0,"href":"https:\/\/trifocusfitnessacademy.co.za\/wp-json\/wp\/v2\/posts\/3066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trifocusfitnessacademy.co.za\/wp-json\/wp\/v2\/media\/1804"}],"wp:attachment":[{"href":"https:\/\/trifocusfitnessacademy.co.za\/wp-json\/wp\/v2\/media?parent=3066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trifocusfitnessacademy.co.za\/wp-json\/wp\/v2\/categories?post=3066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trifocusfitnessacademy.co.za\/wp-json\/wp\/v2\/tags?post=3066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}