{"id":9642,"date":"2019-05-06T07:15:49","date_gmt":"2019-05-06T07:15:49","guid":{"rendered":"https:\/\/trifocusfitnessacademy.co.za\/?p=9642"},"modified":"2022-10-21T15:34:22","modified_gmt":"2022-10-21T13:34:22","slug":"should-offer-incentives-to-potential-personal-training-clients","status":"publish","type":"post","link":"https:\/\/trifocusfitnessacademy.co.za\/personal-fitness-training-blog\/should-offer-incentives-to-potential-personal-training-clients\/","title":{"rendered":"Should You Offer Incentives to Potential Personal Training Clients?"},"content":{"rendered":"

Thinking of making personal training your next career move? Learn from the best with an accredited personal training qualification<\/a>. If you\u2019re already a trainer, you\u2019ll understand the importance of landing a few regular clients and keeping them. Whether you\u2019re for or against incentivising potential personal training<\/a> clients, we \u2018re sure that you will agree that the personal training industry has boomed and will continue to boom for many years to come. Those trainers who offer the best incentives for hiring their services will more than likely end up with the lion\u2019s share of clients. Here\u2019s why.<\/p>\n

Why to offer clients incentives<\/h2>\n

Humans and Incentives<\/strong><\/h2>\n

Theorists have long been fascinated with the purpose behind our actions. Why do we do the things we do? Incentive theory emerged in the late 1940s. It suggests that we are pulled towards actions that we think will have positive outcomes. Likewise, most of us refrain from certain actions that we know will lead to negative outcomes.<\/p>\n

To remain healthy and to sculpt a killer body are two things almost all of us want. We want people to recognise us. This means that we\u2019re willing to do some crazy things to make that happen. Humans have been using incentives to achieve things since the dawn of mankind and this won\u2019t end anytime soon.<\/p>\n

So, is it OK to incentivise potential personal training<\/a> clients to use your services? We say \u201cyes1\u201d as long as you\u2019re offering your clients a world-class personal training session. You are, after all, there to help people improve their lifestyles.<\/p>\n

\"Trifocus<\/p>\n

2 Considerations Regarding Incentive Theory<\/strong><\/h2>\n

There are two important things to remember when using incentives:<\/p>\n

    \n
  1. Incentives are only powerful of the person places importance on the rewards<\/strong>
    \nOffer the right incentive to the right audience. If your incentive is financially based, and money isn\u2019t an issue to the potential clients, they won\u2019t really care about whether or not you are offering discounts for your If they want what you\u2019re offering, they\u2019ll take it.<\/li>\n
  2. Rewards need to be realistically obtainable in order to be motivating<\/strong>
    \nThink about the viability of your incentives. Are you offering 20% off when paying for a full year? Can the people in your target audience afford a once-off payment of that size? More importantly, is the discount that you\u2019re offering hurting your bottom line so much so that you won\u2019t be able to make a profit \u2013 even if it\u2019s a small one?<\/li>\n<\/ol>\n

    Ways to Incentivise Potential Clients<\/strong><\/h2>\n

    Want to incentivise people to start using your services? Here\u2019s how some trainers have done this in the past:<\/p>\n